![]() ![]() With the new download page, the download button is in the same basic design, but with a few nuanced changes.įirst, the name and version of the browser has changed position on the page. ![]() So, with something that works, what can be done to make it work better? Within the Call to Action, Firefox lists the benefit and tells the visitor exactly what he is getting.” Josh Hay, “Large Red Buttons? Oh My!” FutureNow, February 15, 2007, (accessed June 20, 2010).įigure 15.7 Firefox 3 Download Available for Free from They’ve even used it to reinforce their brand. The non-standard shape stands out from the background of the page, and has been given a persuasive color that draws the eyes to it. FutureNow conversion analyst Josh Hay noted that “their Call to Action does so many things right. The landing page for Firefox 2 was already successful. With a publicized record attempt, it was necessary to make the process as smooth as possible. Mozilla wanted visitors to the Web site to perform one action: download Firefox. ![]() Firefox 2.0 registered 1.6 million downloads on the first day it was made available on October 24, 2006. When launching version 3 of the browser, Firefox 3, Firefox developer Mozilla ( ) aimed to enter the Guinness Book of Records for most software downloads in twenty-four hours starting June 17, 2008. Likewise, the high volume of traffic to Google’s home page allows it to test new features with a small percentage of visitors before rolling them out to all users.įirefox is a free, open-source browser that is currently used by about 47 percent of the market, and it is gaining market share. Online retailers such as make frequent small changes, hardly noticed by their visitors, to ensure that they are converting as many visitors into buyers as possible. Web sites with high volumes of traffic have the opportunity to test regularly and make sure that they are optimizing conversions. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |